In an effort to shorten the gulf between the Xbox One and PS4's price points, Microsoft has knocked £30 off their console's asking price here in the UK.
From February 28th, the Xbox One will retail at £399.99, while a newly-announced Titanfall bundle will include the anticipated shooter at no extra charge!
This is fantastic news for fence-sitters across the country, and the new Titanfall bundle is not to be sniffed at. For £399.99, you'll net the Xbox One console, Kinect sensor, standard wireless controller, a month of Xbox Live Gold membership, headset and a digital copy of Titanfall (likely included as a QR download code). Note that the garish official Titanfall controller is not included, however.
Early price cuts can be somewhat problematic for a console's reputation, as we saw with the 3DS a few months into its lifespan. Shareholders were struck with terror over the seeming admission of weakness, while early adopters were enraged at spending top dollar before a hefty discount. Thankfully Nintendo's handheld ultimately won out by delivering a superb game library, something that will be absolutely key for the Xbox One in the long-term.
Microsoft are clearly aware that the Xbox One's hefty price point is putting many gamers off, having experimented with cheaper digital pricing and competitive first-party bundles over the last fortnight. Their reluctance to relegate the Kinect sensor to an optional extra seemingly left them with little wiggle room (indeed, they denied the very idea of a price cut earlier this year!), but it's great to see the company attempt to add value in order to compete with a cheaper and technically more powerful rival. They'll need to continue to fight their corner, justifying the extra expense with new Kinect features and a compelling selection of exclusives. With Titanfall, Project Spark, Quantum Break, D4 and other titles waiting in the wings, the Xbox One is certainly not short of contenders - and I'm still loving the likes of Forza 5 and Dead Rising 3.
Mind you, as Carl recently mentioned in our weekly podcast, this is also a neat way to boost sales figures before the end of the financial year. Considering that we'll get a £30 saving, I'd posit that the means justify the ends.
Oh, and if you took our advice to "wait until March" before buying a next-gen console, you're laughing.
Right, it's high time we got your take on this. Does the new £399.99 price point and Titanfall Bundle make you more likely to buy an Xbox One? How much would - or did- you pay for one? Are you annoyed at shelling out £429.99 at launch? Let us know in the comments!