Microsoft are finally ready to talk firm numbers when it comes to worldwide Xbox One sales, confirming that their entertainment system has sold over 2 million units in the 18 days since launch. This is a similar to the PS4's 2.1 million figure, which was also announced 18 days after the US release, so it's clear that demand for both consoles is impressively high.
High being an understatement, because apparently Amazon were selling 1000 Xbox Ones per minute at peak demand.
So how are Microsoft celebrating their milestone? Beyond thanking the fans in a statement on Xbox Wire, the Redmond heavyweights have decided to mark the occasion by raising several first-party Xbox Live game prices by a fiver.
Hooray! Wait, what?
Good news first: Yusuf Medhi quickly weighed in to thank those who bought an Xbox One at launch. “We continue to be humbled and overwhelmed by the positive response from our fans," he said. "We are thrilled to see sales of Xbox One on a record-setting pace, with over 2 million Xbox One consoles in homes around the world. Demand is exceeding supply in our 13 launch markets and Xbox One is sold out at most retailers.
"We’re also particularly excited to see consumers engaging in a wide range of games and entertainment experiences on the platform, with more than 1 million paid transactions on Xbox Live to date."
Paid transactions, eh? Okay, leaving the whole microtransaction thing aside for now, this is a seriously impressive achievement considering the nervy few months following Xbox One's horrific reveal event. I'm thoroughly enjoying the Xbox One user experience alongside its strong lineup of exclusive launch titles, and am clearly in good company.
Speaking of those exclusive launch titles, though, Microsoft have also raised the Xbox Live prices of Dead Rising 3, Ryse: Son of Rome and Forza Motorsport 5 from £44.99 to £49.99. Microsoft has yet to explain the reasoning behind the price hike (beyond, erm, money), save suggesting that "digital content pricing is subject to change and we may occasionally offer various deals or promotions" in a mealy-mouthed non-statement to Eurogamer.
At the very least, Microsoft should be looking to position Zoo Tycoon as a perfect cut-price impulse purchase. We'll wait and see if these steep prices normalise, though we may be waiting some time...