After securing over a million day-one sales worldwide, the Xbox One is already set to beat the Wii U's lifetime UK sales total in less than seven days on shelves.
The Wii U is set for a reasonable Christmas, and boasts some truly outstanding games... but this is a somewhat embarrassing state of affairs considering that Nintendo's console has been available for an entire year. As Satoru Iwata famously likes to say: please understand.
According to MCV, GFK Chart-Track logged 150,000 Xbox One units sold in the first 48 hours here in the UK, more than double the number of Xbox 360 units shifted when the system launched back in 2005. It's an impressive achievement, especially when taken in context with the horrible launch event and subsequent weeks spent repairing the damage. As a day-one customer myself, I'm absolutely loving the new system save for a few workflow-related gripes.
It's worth breaking out the bunting at Redmond, then, but Nintendo definitely won't be celebrating today. An unnamed source told the publication that the Xbox One is a "few thousand" consoles away from overtaking the Wii U's lifetime UK sales. It's all too easy to believe since Nintendo's latest financial report suggested that 300,000 consoles had been sold worldwide between July-September - and only 10,000 consoles were sold in the entire PAL region during the previous quarter.
You might expect me to start what is colloquially known as Nintendo Bashing at this point, but you've heard it all before.
"Advertise better, find a coherent message, stress the quality of the games lineup, make more of MiiVerse blah blah blee bloo." *headdesk*
So, instead, I'm actually going to accentuate the positive. Not only does the Wii U boast some of the best games of 2013 - including Pikmin 3 and The Legend Of Zelda: The Wind Waker HD, but it's also much more affordable than both next-gen consoles and available in some attractive bundles. Here's our buyer's guide, which makes for surprisingly exciting reading. We suspect that the Wii U will have a fairly merry Christmas when all's said and done, especially since Super Mario 3D World is utterly exceptional by all accounts. The Wii U is more hardcore than you might expect.
Then again, as Brendan facetiously quipped in our weekly roundup, the PS4 is also out in a few day's time... and its UK sales are likely to be very impressive indeed. We'll keep you up to date by the wire and let you know how all three systems fare.
Well, I'd be mad not to ask. Again. For the umpteenth time. Are you buying a Wii U this Christmas - or are you gearing up for next-gen? Actually, we should probably call it "current-gen" now.