Sony's Shuhei Yoshida has admitted that Sony could have done more to promote the Vita at E3 this year, acknowledging the complaints he's been receiving, but saying that Sony wanted to make their press conference shorter this year.
"I got lots of tweets to my account complaining that there weren’t many PS Vita games being talked about," Yoshida told Develop. "In retrospect, we should’ve spent more time showing and talking about our PS Vita titles.
"We have 25 PS Vita games playable on the show floor, some of which are really great titles I’m very excited about. We could have spent more time talking about those, but we had a very clear intention this year to make the total press conference shorter, because we’re notorious for holding lengthy ones.
"I hope we accomplished that with this year’s conference (which I think lasted about 80 minutes), but from the perspective of people who are waiting for more information on Vita titles, we weren’t able to provide that.
"I’m hoping that journalists are looking at the games on the show floor and getting the word out that way."
That's all well and good, but considering E3 is the biggest stage for announcements and consolidation, and considering the short space of time for the expo and the easy accessibility of the presser streams, flagging a few things up at the presser would have been nice.
Which brings me to a point that a Vita-owning friend made to me at the time: if Sony can't be arsed to get excited about their own relatively new console how are we supposed to?