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Zelnick Warns Of "Casualties" In The Upcoming Console Cycle

Matt Gardner
Casualties, Next-gen, Strauss Zelnick, Take-Two

Zelnick Warns Of "Casualties" In The Upcoming Console Cycle

Take-Two's Strauss Zelnick is an outspoken man. This is, after  all, the publishing head who called long console cycles "a good thing", expressed vocal scepticism over the Wii U, and ruminated back in April that THQ would be gone in "six months".

It's perhaps that last one that proves most pertinent here, as he recently reiterated his belief that when it comes to the changing console cycle as we move towards the next generation, there'll be one or two who don't make it.

"If you're not capitalized for the transition, you can find out that you're not there for the transition," Zelnick said, speaking at the Credit Suisse 2012 Technology Conference. "And historically, in every transition that's occurred in this business, one or two third-parties have gone out of business.

"Last time around it was Midway and a couple of others. Reasonable people can argue about which one it'll be this time. I have my own point of view, which I haven't exactly been quiet about. We make sure we're not on the list of casualties; to the contrary, we're on the list of winners."

To be fair, THQ haven't gone yet; but they haven't exactly had the easiest time of it lately either. </massiveunderstatement>

Thanks, GameSpot.

Add a comment 1 comment
Late  Nov. 28, 2012 at 16:22

As he says, there's casualties every generation. Sometimes brought on by the switch to new tech, sometimes not.
THQ have struggled lately and the switch to new tech will slow all companies down, making them all less profitable for a short time as they partially retrain themselves - which of course is bad news for a company that's struggling.
But a new generation also means a partial levelling of the playing field and a lot of new opportunities - and a company that's having a hard time of it is presumably keen to welcome those things...

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