Facebook CEO Mark Zuckerberg has suggested that the social network's approach to gaming is less than satisfactory at the moment, with Zynga's fall in profitability proving something of a concern in particular .
Speaking in a Q3 earnings call, Zuckerberg noted that the revenue generated by Zynga's games had declined by 20% against last year's figures, although he also revealed that the gaming ecosystem in general has been on the rise, with revenue from other game publishers increasing by 40%.
Last week, Criterion's Matt Webster slammed so-called social gaming, proclaiming that "there's nothing social about a Facebook game".
"Overall, gaming on Facebook isn't doing as well as I'd like," said the Facebook founder. "But the reality is that there are actually two different stories playing out here. On the one hand our payments revenue from Zynga decreased by 20 per cent this quarter compared to last year. But the interesting thing is that the rest of the games ecosystem has actually been growing.
"Our monthly payments revenue from the rest of the ecosystem increased 40 per cent over the past year since payments has been adopted. This evolution is pretty encouraging."
Looking to future endeavours, Zuckerberg outlined a restored focus on developing Facebook's interests in mobile gaming and improving the service that the platform can provide on mobile devices, noting that 604 million of its 1.01 billion users are mobile adopters: "People who use our mobile products are more engaged, and we believe we can increase engagement even further as we continue to introduce new products and improve our platform." [CVG]