Zynga CEO Mark Pincus has brushed off the way his company is perceived by others in the games industry, asserting that it doesn't matter, as long as the consumer base is happy.
"I think that … I think that people see what they want to see," he said in a recent interview. "People who wanted to see us in a certain light were able to build their case. But here's what's ironic: we really have helped define and build an industry – we've made it bigger for everybody. It's bigger for EA, it's bigger for other publishers … we're proud that we've helped expand the audience for gaming. We really take a blue ocean view – we don't think anyone else has to lose for us to do better."
That single-minded nature has seen Zynga rise rapidly over the last few years to become a social gaming leviathan, criticised in a number of quarters for staff treatment and ruthless business operations, and hit by numerous lawsuits, particularly when it comes to the touchy issue of copying ideas. Pincus suggests that actually, far from being a volatile entity, Zynga's modus operandi has remained consistent, and that it's simply the way that the industry talks about Zynga that's changed.
If you look back at what we've said and done over the last five years, we've always said and done the same thing – what's changed is how the industry talks about us and perceives us," he said. "I think we've been a disruptive presence – for a while they were saying that FarmVille wasn't a game. We've just never defined ourselves by the way we're written about or by how the industry talks about us. It's okay to be misunderstood – as long as you're not misunderstood by your consumers." [Guardian]